Florence packs in a month of holiday celebrations with cozy central Oregon coast flair

Published 11/20/25 at 6:55 a.m.
By Oregon Coast Beach Connection Staff

(Florence, Oregon) – A month worth of Christmas celebrations, Oregon Coast-style: that's what is launching here any minute in Florence. The 2025 season steps up the yuletide pace with a city full of festive events for the family – and maybe even the curiosity seeker about ye olde exploding whale.

The schedule includes Shop Local Saturday, Santa’s Coastal Playground, and the popular Sami & Ollie Treasure Hunt, offering activities for all ages.

Like the universe itself, it starts with the big bang of Shop Local Saturday on November 29. There, the little Oregon coast burgh gives shoppers a free Shop Local tote bag filled with discounts, walking maps, and kid-friendly goodies. From 1:00 to 3:00 p.m., the Chamber Welcome Tent will be stationed at 1310 Bay Street in Gazebo Park, offering updated sales information, merchant directories, and holiday treasure hunt papers for that killer deal.

Then it's time to make the deal your prey. The Sami & Ollie Treasure Hunt runs from November 28 through December 24. Sponsored by Sea Lion Caves, the hunt encourages families to explore Florence’s shops while collecting treasures, discounts, and holiday surprises. Treasure maps are available at participating merchants and at the Florence Visitor Center at 290 Hwy 101.

On Saturday, December 6, children can enjoy Santa’s Workshop at Cross Road Church, located at 1380 10th Street, from 11:00 a.m. to 2:00 p.m. The free event includes cocoa, cookies, letters to Santa, make-and-take crafts, and a visit from Santa between noon and 1:00 p.m. Sponsors include Lofy Construction, Coastal Home Services, and Beach Bum Doggie Resort.

Later that breezy winter's day, Bay Street becomes Santa’s Coastal Playground for the 2025 Florence Holiday Festival, Florence’s signature holiday street shindig. Enjoy live music, warm beverages, lighted balloons, Santa’s arrival, great holiday season sales, hayrides, caroling, and the Mayor’s Tree Lighting Celebration.

Activities include:

Lighted Balloons Giveaway: 3:00 - 5:00 p.m.
Stroll With Santa Walk & Bike Parade: 3:30 p.m.
Florence Community Choir Performance: 4:30 p.m.
Santa & Mrs. Claus Arrival: 4:00 p.m.
Free Hayrides provided by the Florence Public Works Department: 3:00 - 5:00 p.m.
City Tree Lighting Ceremony: 5:00 p.m.

Chamber president and CEO Bettina Hannigan described the event as a real-life version of a classic holiday movie scene, complete with caroling, lights, and a countdown to the city’s tree lighting. “Bring your special someone, or the whole family, and live it in person at the 2025 Florence Holiday Festival,” she said. “Shopping local during the holiday season keeps our community strong. These events aren’t just fun - they help support the businesses and workers who make Florence such a vibrant place to live.”

For full details and updates on participating merchants, extended hours, and special offers, visit FlorenceFun.com, email info@FlorenceChamber.com, or call 541-997-3128.

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