Stay Eat Events Weather Beaches

Florence Starts Prepping for Rhododendron Fest, One of Oregon Coast's Largest

Published 1/02/24 at 6:55 a.m.
y Oregon Coast Beach Connection staff

Florence Begins Prepping for Rhododendron Fest, One of Oregon Coast's Largest

(Florence, Oregon) – One tradition on the central Oregon coast goes back over a century and it seems a bigger and bigger deal each time. The 2024 Florence Rhododendron Festival may be a whole half year away, but the 117th installment of the fan fave is beginning its preparations now and announcing some of its upcoming features.

Latest Coastal Lodging News Alerts
In Seaside:
Includes exclusive listings; some specials in winter
In Cannon Beach:
Includes rentals not listed anywhere else
In Manzanita, Wheeler, Rockaway Beach:
Some specials for winter
In Pacific City, Oceanside:
Some specials for winter
In Lincoln City:
Some specials for winter
In Depoe Bay, Gleneden Beach:
Some specials for winter
In Newport:
Look for some specials
In Waldport
Some specials for winter
In Yachats, Florence
Some specials for winter
Southern Oregon Coast Hotels / Lodgings
Reedsport to Brookings, places to stay; winter deals

The theme for the 2024 Florence Rhododendron Festival is “High Tides and Good Vibes,” and the Florence Area Chamber of Commerce has selected a logo for the event.

What are the dates, you may ask? May 16 to 19, 2024.

The logo design was crafted by Shaun Brown of 4 Color Pro ( in Florence. This is Brown’s third win in the last six years.

Bettina Hannigan, chamber president and CEO, said the logo is bright and truly pops.

Meanwhile, work is already beginning on the three-day event, one of the most popular festivals on the Oregon coast.

Hannigan said that the festival and its carnival, Rhododendron Court, parades, classic car cruise, vendor fair, and flower show all serves as the unofficial kickoff to the summer tourist season. That season adds $320 million to the local economy and employs about 2700 of the roughly 5000 workers in Florence.

“It’ll be another year of ‘good vibes’ as we celebrate our local natural beauty and floral superstars,” Hannigan said. “We invite everyone to come to Florence - Oregon’s Costal Playground - and enjoy the fun and pageantry of the state’s second-longest running floral festival.”

There is actually part of the whole festival that happens just before that big weekend.

The festival opens the Saturday prior to the third weekend in May (May 11, 2024) with the coronation of Queen Rhododendra, the King of the Coast, and their royal court at the Florence Events Center; followed by Thursday’s opening of the Davis Shows Carnival at the Port of Siuslaw property in Old Town. Saturdays traditionally feature the annual 5K Rhody Run and Walk, the junior parade and kids’ activities, the annual Rhody Classic Car Show ‘n’ Shine, and the Coast Radio Classic Car Cruise through Old Town. Sunday brings the grand floral parade down Highway 101 and into Historic Old Town at noon.

Throughout the event there will be a vendor’s fair in Old Town, a spectacular rhododendron show at the Florence Events Center, and live music, art, and other festivities and activities all over town.

“Generations of families have enjoyed the annual Florence Rhododendron Festival by attending, enjoying the Davis Shows carnival, exhibiting their rhododendrons, showing off their classic cars and motorcycles, being in the parades, and shopping and dining in Old Town and all around town,” Hannigan said. “It’s a family tradition, an Oregon institution.”

The Florence Rhododendron Festival is Oregon’s second-oldest floral festival, bested by only a year by the Portland Rose Festival, and sees thousands of visitors from around the state and across the country.

For more information on the annual Florence Rhododendron Festival, including applications for exhibitor space, parade entries, or to volunteer on the Chamber’s Rhody Fest committee, contact event coordinator/director for tourism development Mitzi Hathaway at or 541-997-3128.

Oregon Coast Hotels for this event - South Coast Hotels - Where to eat - Maps - Virtual Tours


More About Oregon Coast hotels, lodging.....

More About Oregon Coast Restaurants, Dining.....

Coastal Spotlight

Andre' GW Hagestedt is editor, owner and primary photographer / videographer of Oregon Coast Beach Connection, an online publication that sees over 1 million pageviews per month. He is also author of several books about the coast.

LATEST Related Oregon Coast Articles

Possible New Killer Whale Discoveries Off of Oregon Coast Waters
A subpopulation that preys differently off Oregon, California. Marine sciences

A Luminous View Above the Oregon Coast Waters and Newport's Nye Beach
Inn at Nye Beach goes back a few decades, now steeped in luxury

Oregon Coast Whale Watch Week May Bring More Whales for Variety of Reasons
Spring Whale Watch Week to the region March 23 - 31. Newport events, Lincoln City events, Pacific City events, Rockaway Beach events, events, Seaside events, Astoria events, south coast events, Florence events

Southern Resident Orcas Off Oregon Coast Designated as Endangered Under State...
Only 76 of this type of killer whale left in the region. Marine sciences

Octopus Tree Atop Cape Meares: History, Hikes, Rumors of the Oregon Coast Celeb
Near Oceanside: how old, is it the tallest, shape, freaky facts, rumors

5 Astounding Balcony Views on Oregon Coast
Exceptional views and finds around Cannon Beach, Lincoln City, Newport. Cannon Beach hotel reviews, Manzanita hotel reviews, Lincoln City hotels, Newport hotel reviews

New Parking at N. Oregon Coast's Cape Kiwanda Opens After Main Lot Shut Down
86 new spots opened across the street and more nearby

Your Dose of Vitamin Sea at Central Oregon Coast's Seamist Just Cost Less in ...
In Lincoln City: Tidepools, an outdoor deck and maybe whales

Back to Oregon Coast

Contact Advertise on Oregon Coast Beach Connection
All Content, unless otherwise attributed, copyright Oregon Coast Beach Connection. Unauthorized use or publication is not permitted