North Oregon Coast Town Launches Tourism Stimulus Program
(Seaside, Oregon) - The City of Seaside is launching a special Tourism Stimulus Program April 15 through June 15, in the hopes of coaxing more people to town and more “heads in beds,” as the saying goes regarding tourists and hotel rooms.
Seaside Director of Tourism Mikaela Norval said the goal of the program is to drive incremental traffic and overnight stays to Seaside by taking advantage of the current economic situation to deliver “high value” vacation and leisure getaway experiences. It must also be done in a way that does not cheapen Seaside and markets the city as a whole.
Young professionals, empty nesters and retired people are targeted as those who could make maximum use of the enhanced opportunities to visit the beach. The Tourism Advisory Committee received an additional $50,000.00 in funds from the Seaside City Council for marketing and advertising. These funds will be used for a nine-week radio campaign in the Portland market and e-newsletters in the Seattle market.
“This is an interesting time in our economic history and I feel we are very fortunate to have such an insightful City Council” said Norval. “There are several schools of thought when it comes to advertising through the hard times and we are choosing to capitalize on the fact that travel trends show people are staying closer to home. Keeping this in mind, Seaside is in a great position to attract visitors from two of the larger metropolitan areas on the west coast, Seattle and Portland – we’re close to home.”
Seaside’s tourism based businesses are encouraged to participate in the program by setting up a Hot Deals account through the Seaside Chamber of Commerce.
“We are glad to team-up with the City’s Tourism department and local businesses to promote Seaside,” said Al Smiles, Seaside Chamber of Commerce Director. “This is a time to join forces and work together for the good of all of Seaside and that is why we are opening our Hot Deals Program to any tourism related business in Seaside regardless of whether they are a Chamber member or not. All they have to do is contact the Chamber at 503.738.6391 to get set-up. The Hot Deals will then be copied and placed in the Visitors Bureau’s website www.SeasideOR.com.”
All offers are under complete control of the individual business management, subject to availability, some restrictions apply. All advertising will drive consumers to the Visitors Bureau website where the Hot Deal offers will be posted giving the value conscience consumer access to all special values offered through out the City.
For more information about the Tourism Stimulus Program, contact Mikaela Norval, Tourism Director at 503.738.8585 or MNorval@CityofSeaside.com.
The Seaside Visitors Bureau is a department of the City of Seaside responsible for visitor services, advertising, promotion and marketing of Seaside, Oregon as a leisure travel destination. Operations are funded by local lodging tax.
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